YZi Labs, formerly known as Binance Labs, is throwing its weight behind a new digital asset company focused entirely on BNB, the native token of the BNB Chain ecosystem.
In a press release on July 9, YZi Labs announced the launch of BNB Treasury Company, a firm that plans to go public on a major U.S. stock exchange. The goal? To give American investors regulated, transparent access to BNB and the broader BNB Chain ecosystem a network known for hosting millions of users and thousands of decentralized apps.
Despite BNB being the world’s fourth-largest cryptocurrency by market cap, U.S. investors have historically had few regulated options for investing in it directly. BNB Treasury Company aims to fill that gap.
A Team of Seasoned Veterans
The new venture will be built in collaboration with 10X Capital, a digital asset investment firm that previously helped take Nakamoto (Nasdaq: NAKA) public. The leadership team for BNB Treasury Company includes some big names from traditional finance and crypto:
- David Namdar, co-founder of Galaxy Digital, joins as a senior partner.
- Russell Read, who formerly served as Chief Investment Officer for CalPERS and Deutsche Asset Management, is also joining the team.
- Saad Naja, previously a director at Kraken and now a board member at Exinity, is on board as well.
10X Capital will serve as the company’s asset manager, while Cohen & Company Capital Markets and Clear Street LLC will help raise funds for the firm’s initial BNB acquisitions. The funding round is expected to wrap up in the next few weeks.
“By supporting this initiative, we aim to combine the strengths of the BNB ecosystem with 10X Capital’s institutional asset management and capital markets expertise,” said Ella Zhang, head of YZi Labs.
BNB as a Strategic Reserve Asset
BNB Treasury Company joins a growing list of firms turning to BNB as a strategic asset for their treasuries. For instance:
- Build & Build Corporation is reportedly raising $100 million to accumulate BNB.
- Nano Labs has already committed $50 million and has plans to build a position worth up to $1 billion in BNB.
BNB Treasury Company is pledging to maintain transparency through regular asset reporting and plans to engage closely with the BNB Chain community. If successful, it could serve as a crucial bridge between U.S. capital markets and one of the busiest ecosystems in the crypto world.
As BNB continues to carve out its place among major digital assets, this new venture could mark an important step in bringing institutional-grade exposure to American investors.
