Norwegian deep-sea mining firm Green Minerals has revealed plans to raise $1.2 billion to build a Bitcoin treasury, signaling a bold new chapter in its blockchain strategy and aligning the company with a growing trend of institutional BTC adoption.
In a recently issued press release, Green Minerals outlined its intention to integrate Bitcoin into its financial structure, aiming to leverage the digital asset as a hedge against fiat volatility and a pillar of long-term value creation. The firm will partner with corporate allies to secure the required capital and has made the Bitcoin Treasury strategy a centerpiece of its next phase of financial growth.
“Green Minerals has set an ambitious target: to together with its partners finance up to USD 1.2 billion with programs designed to increase its Bitcoin Treasury exposure,” the company wrote.
No Timeline, But Clear Direction
While the company has not provided a specific timeline for reaching its $1.2 billion goal, it emphasized that the capital raise is an ongoing initiative that aligns with its broader vision of financial innovation. The announcement puts Green Minerals among a rising group of institutions shifting toward digital asset integration amid global macroeconomic uncertainties.
BTC as a Hedge and Innovation Signal
Executive Chairman Ståle Rodahl explained that unstable global financial conditions have encouraged the company to fortify its balance sheet with Bitcoin, viewing the asset not only as a hedge but also as a statement of innovation.
“By integrating a Bitcoin Treasury Strategy, we are not only mitigating fiat risks but also reaffirming our commitment to financial innovation and the sustainable creation of long-term value,” Rodahl stated.
The move places Green Minerals alongside early-adopter firms like MicroStrategy and Metaplanet, who have already embraced BTC as a treasury reserve asset.
A New Metric: Bitcoin Per Share
To ensure transparency and measurable value for shareholders, Green Minerals will introduce a novel performance indicator: the Bitcoin Per Share (BPS) metric. This KPI will quantify the amount of Bitcoin backing each share, offering investors a clear view of the firm’s digital asset holdings and their relative equity value.
This mirrors similar metrics adopted by BTC-focused companies such as Metaplanet, which pioneered the Bitcoin Yield metric.
Part of a Broader Institutional Trend
Green Minerals’ strategy comes amid a surge in institutional demand for Bitcoin. Unlike earlier market cycles that were largely retail-driven, the current BTC rally is being fueled by large-scale corporate participation.
Just last week, another Norwegian firm, K33, announced plans to raise funds through a stock issuance to purchase 1,000 BTC, valued at approximately $8.8 million. The growing list of European firms pivoting toward Bitcoin treasuries suggests a shifting landscape in corporate finance, where digital assets are becoming critical components of strategic planning.
Final Thoughts
Green Minerals’ $1.2 billion BTC initiative marks one of the most ambitious Bitcoin treasury strategies in Europe to date. While execution timelines remain fluid, the company’s strong positioning, corporate backing, and commitment to innovation suggest it could emerge as a significant institutional player in the Bitcoin space.
As more companies adopt Bitcoin as a financial reserve, Green Minerals’ strategy may set a precedent for how traditional firms approach digital asset integration in the years to come.
