CoinMarketCap has officially rolled out a new pre-Token Generation Event (TGE) launchpad, giving early-stage crypto projects access to its massive user base of over 70 million monthly visitors. The first project featured is Aster DEX, a high-leverage decentralized exchange backed by YZi Labs.
Announced in a press release on May 15, the new platform CMC Launch is built to spotlight promising crypto projects before they reach the token issuance stage. The launchpad is accessible directly via CoinMarketCap and serves as a gateway for emerging ventures seeking exposure, community building, and early traction in a competitive ecosystem.
CMC Launch: A Curated Pre-TGE Hub
CMC Launch offers a strict qualification process, ensuring only quality projects are showcased. To be featured, projects must meet a set of predefined standards and complete interactive quests aimed at driving deeper community engagement. These quests also help qualify wallets for future airdrops, providing early supporters with incentives to participate.
CoinMarketCap CEO Rush emphasized the strategic role of the platform in onboarding users to new opportunities:
“As the ‘Home of Crypto,’ we’re thrilled to welcome Aster as our first CMC Launch project and introduce them to our global community.”
Aster DEX Debuts With High-Leverage, Non-Custodial Trading
Aster DEX, the first project on CMC Launch, is a decentralized perpetual trading platform available on BNB Chain and Arbitrum. Backed by YZi Labs and partnered with PancakeSwap, Aster offers a unique dual-mode interface:
- Simple Mode: One-click trading with up to 1001x leverage
- Pro Mode: Full suite of advanced tools for experienced traders
Traders can earn Au points by minting or holding assets like ALP, USDF, or select LP tokens, which can later be used to stack AST, Aster’s native token, for airdrop eligibility. The platform is also non-custodial and doesn’t require KYC verification, aligning with the ethos of decentralized finance.
With the launch of CMC Launch, CoinMarketCap is entering the pre-TGE arena by offering vetted crypto projects early exposure to its vast user base. Aster DEX’s debut sets the tone for what could become a vital launchpad for next-gen DeFi platforms and early-stage innovators in the space.
