Cryptocurrency self-custody is becoming more accessible to everyday consumers as electronics giant Best Buy expands its digital asset offerings.
Tangem, a leading hardware wallet manufacturer, announced that its crypto self-custody products are now available through BestBuy.com and in more than 200 Best Buy stores across the United States. The rollout marks Tangem’s largest retail expansion in the U.S. market and represents another step toward bringing cryptocurrency products into mainstream retail channels.
The partnership gives millions of consumers easier access to hardware wallets designed to help users store and manage digital assets independently, without relying on centralized exchanges.
Tangem Expands Its U.S. Retail Presence
According to the company, the Best Buy rollout builds on existing distribution partnerships with major retailers, including Walmart, Amazon, and Virgin Megastore.
By securing shelf space at one of America’s largest electronics retailers, Tangem significantly increases the visibility of self-custody solutions among mainstream consumers.
Tangem Chief Technology Officer Andrey Lazutkin described the expansion as a major milestone for crypto adoption.
He emphasized that the availability of Tangem products in Best Buy stores makes secure self-custody solutions accessible to a much broader audience than ever before.
The move reflects growing demand for tools that allow crypto holders to maintain direct control over their assets rather than storing them on third-party platforms.
Why Self-Custody Is Gaining Attention
The push for self-custody comes at a time when security remains a top concern among cryptocurrency investors.
According to data cited by Tangem, approximately 88% of digital assets are still held on centralized exchanges despite repeated security incidents affecting the industry over the years.
When assets are stored on an exchange, users rely on the platform to secure private keys and maintain access to funds. In contrast, hardware wallets allow users to control their own private keys, reducing exposure to exchange-related risks.
As awareness of self-custody grows, companies like Tangem are working to simplify the process for both experienced investors and newcomers.
What Products Are Available at Best Buy?
The rollout includes two of Tangem’s flagship products.
Tangem Wallet
The Tangem Wallet is a credit card-sized hardware wallet that uses near-field communication (NFC) technology to interact with smartphones.
The product is sold in sets of two or three cards, with each card acting as both an access device and a backup key for the same wallet.
This design eliminates the need for traditional hardware wallet screens or cables while providing multiple backup options for users.
Tangem Ring
Best Buy will also offer the Tangem Ring, which Tangem describes as the first hardware wallet designed in a wearable ring format.
Manufactured from zirconia ceramic, the ring functions as a secure access device and is sold alongside two backup cards.
The wearable format aims to combine convenience and security while offering an alternative to conventional hardware wallet designs.
Security Remains a Key Selling Point
Tangem says its products are currently used in more than 170 countries and support over 16,000 digital assets across more than 90 blockchain networks.
According to the company, more than six million devices have been deployed globally without a successful breach of its core security architecture.
Private keys are generated and stored directly on secure chips embedded within the hardware devices. Tangem states that keys are never stored on servers or mobile phones, reducing potential attack vectors.
The company also utilizes a seedless backup system, although users who prefer traditional recovery methods can still import seed phrases if desired.
Additional security features include:
- Hardware-based transaction approvals
- Access code protection
- Biometric authentication support
- Offline private key storage
These measures are designed to help users maintain control of their digital assets while minimizing security risks.
More Than Just Storage
Tangem’s ecosystem extends beyond basic cryptocurrency storage.
Through the Tangem mobile application, users can:
- Store digital assets
- Swap cryptocurrencies
- Stake supported tokens
- Spend crypto holdings
- Manage multiple blockchain assets
The platform also supports payments through Tangem Pay and integrates with Apple Pay and Google Pay, creating additional utility for users who want to use crypto in everyday transactions.
Crypto Products Continue Entering Mainstream Retail
The Best Buy partnership highlights a broader trend across the cryptocurrency industry.
As digital assets become more mainstream, companies are increasingly introducing crypto-related products and services through familiar consumer channels.
Recent examples include:
- Shopify’s integration of native USDC payments through partnerships with Coinbase and Stripe.
- Fold’s Bitcoin rewards programs for employee incentives.
- Newegg’s support for Dogecoin payments through BitPay.
- Growing adoption of stablecoin payment systems by merchants and financial institutions.
These developments suggest that cryptocurrency products are steadily moving beyond niche audiences and becoming part of everyday consumer experiences.
The Bottom Line
Tangem’s launch in more than 200 Best Buy stores marks a significant milestone for both the company and the broader self-custody market.
By placing hardware wallets on the shelves of one of America’s largest electronics retailers, Tangem is helping make cryptocurrency security tools more accessible to mainstream consumers.
As concerns about exchange security and asset ownership continue to drive interest in self-custody, the partnership could play an important role in educating new users about managing digital assets independently.
For the crypto industry, the expansion is another sign that digital asset products are increasingly finding their place alongside traditional consumer technology in major retail stores across the United States.
