Dogecoin’s march into Wall Street boardrooms just got louder. CleanCore Solutions, Inc., a company listed on the NYSE American, has announced plans to make Dogecoin its primary treasury reserve asset backed by a hefty $175 million private placement.
The company revealed on September 2 that it had secured the funds through a private investment in public equity (PIPE). The deal, set to close on September 4, 2025, will funnel the raised capital into two main areas: purchasing Dogecoin for CleanCore’s treasury and covering general working capital.
This move signals a bold step by CleanCore, which intends to accumulate and hold DOGE long term as part of its financial strategy. The decision is not happening in isolation CleanCore’s plan comes with the support of the Dogecoin Foundation and its corporate arm, House of Doge, as well as backing from more than 80 venture-capital investors, including Pantera, GSR, and FalconX.
Marco Margiotta, CEO of House of Doge, described the shift as more than just another corporate crypto play:
“Dogecoin has always been powered by its community, the most loyal and passionate in the digital asset space. By anchoring Dogecoin with an official foundation-backed treasury strategy, we’re setting a precedent for how public companies can align with foundations to build real utility around digital currency, while honoring the community.”
This comes at a time when the Dogecoin ecosystem is gaining serious institutional attention. Filings for spot DOGE ETFs are already on the table with the SEC, and corporate treasuries are beginning to consider DOGE alongside Bitcoin and Ethereum as part of their balance sheets. Together, these catalysts have been fueling Dogecoin’s price momentum in recent weeks.
What started as a meme coin is increasingly being taken seriously. Dogecoin’s current focus areas payments, tokenization, and yield opportunities are setting the stage for broader adoption. According to Timothy Stebbing, director at the Dogecoin Foundation and CTO at House of Doge, the CleanCore deal marks a pivotal moment:
“This new treasury vehicle is a fundamental step toward bringing institutional adoption to Dogecoin. By laying the groundwork for treasury strategies and ETFs with 21Shares, we’re building real legitimacy for Dogecoin as a serious currency beyond its meme-inspired origins.”
As part of the agreement, Stebbing will also join CleanCore’s board of directors, while House of Doge and 21Shares will serve as advisors to the company’s treasury strategy.
For Dogecoin, this partnership represents more than just another corporate buy it’s a clear signal that the coin once dismissed as a joke is becoming a serious contender in institutional finance.
