LAUNCHCOIN, the rebranded native token of the Believe platform, surged as much as 500% on May 13, sparking renewed attention toward one of the most buzzworthy ecosystems in SocialFi and Web3.
In a stunning rally that captured the attention of the crypto community, LAUNCHCOIN formerly known as PASTERNAK hit an all-time high of $0.093 during Tuesday’s afternoon trading session in Asia. At press time, its market cap exceeded $81 million, fueled by a sharp rise in both community engagement and developer activity on the Believe platform.
Trading Volume Skyrockets
Data from CoinGecko reveals that daily trading volume for LAUNCHCOIN jumped over 500% compared to the previous day, signaling intense demand from retail traders and early ecosystem adopters. The surge in activity is largely attributed to increasing speculation that LAUNCHCOIN may become the official native token of the Believe ecosystem, although no formal confirmation has been made by the team.
From PASTERNAK to LAUNCHCOIN: A Token’s Evolution
Originally launched as PASTERNAK, a memecoin named after Believe founder Ben Pasternak, the token was rebranded to Launch Coin on Believe (LAUNCHCOIN) on May 2, aligning with the platform’s new vision of tokenized social fundraising. The rebrand marks a deeper commitment to empowering developers and creators through simple, on-chain token creation tied to social interactions.
Ecosystem Momentum: Noodle Game and Alex Leiman Hype
A key catalyst behind today’s surge was the viral buzz surrounding the NOODLE token and its associated Web3 game, developed by tech entrepreneur Alex Leiman, best known for projects like RizzGPT and Astra. Built on Believe, Noodle reimagines classic “snake” gameplay with a crypto-powered twist—players earn actual tokens by defeating others in-game, a format that blends entertainment with tokenized incentives.
The success of NOODLE has reignited speculation around the broader utility of LAUNCHCOIN and the potential it holds as a backbone token within the expanding Believe ecosystem.
Builder Tools and New SDK on the Way
Adding to the optimism, Ben Pasternak hinted at upcoming tools for builders, including a software development kit (SDK) that will allow developers to integrate Believe-launched tokens into external products. In a May 9 post on X, he emphasized plans to simplify token development and foster a decentralized builder-first economy, further fueling bullish sentiment among LAUNCHCOIN holders.
What Is Launch Coin on Believe?
LAUNCHCOIN is the token closely associated with Believe, a Web3-based SocialFi platform that enables users to create, launch, and trade tokens via social interactions, primarily on X (formerly Twitter). The platform rebranded from Clout to Believe earlier in 2025, reflecting its pivot from Web2 community engagement to fully decentralized token ecosystems.
Users can launch tokens simply by tweeting their project details and replying with “@launchacoin [TICKER] [Token Name],” after which the Believe backend automatically creates and tests the token before deploying it for trading on supported decentralized platforms.
The origin of LAUNCHCOIN traces back to its January 24 launch as PASTERNAK, the first pre-sale token on Clout, which hit an $80 million market cap on day one.
With a 500% daily rally, viral builder engagement, and expanding infrastructure, LAUNCHCOIN has quickly emerged as one of the standout performers in the 2025 altcoin market. While the Believe team has yet to formally confirm LAUNCHCOIN’s native status, growing adoption, new developer tools, and community excitement suggest it could soon become the centerpiece of one of crypto’s most innovative SocialFi ecosystems.
