Global cryptocurrency exchange KuCoin has officially launched KuCoin Thailand, its first fully licensed and locally regulated trading platform. The new exchange is approved by Thailand’s Securities and Exchange Commission (SEC) and now welcomes all eligible Thai users following a successful invite-only pilot phase.
A Milestone for KuCoin in Southeast Asia
This launch marks a significant milestone for KuCoin, as KuCoin Thailand becomes the first fully licensed local exchange under the KuCoin brand. Operating under full regulatory supervision, the platform supports both crypto-to-crypto trading and Thai Baht fiat integration, offering users on-ramp and off-ramp services tailored to Thailand’s growing crypto user base.
KuCoin Thailand is accessible via the newly launched KuCoin TH mobile app for Android and iOS, delivering a localized experience with secure and compliant trading infrastructure.
Rebranding and Regulatory Green Light
KuCoin’s official entry into Thailand’s regulated market follows the April 22 rebranding of ERX Company Limited, previously the country’s first SEC-supervised crypto exchange. All existing ERX accounts and assets were seamlessly migrated as part of the transition, with services continuing under the KuCoin Thailand license.
KuCoin had announced the move on April 23, signaling its commitment to expand through compliant, localized strategies in regions with strong regulatory frameworks.
Competing in Thailand’s Thriving Crypto Ecosystem
Thailand has emerged as a crypto hub in Southeast Asia, with a vibrant trading community and forward-looking regulations. KuCoin joins a competitive field of eight other SEC-licensed platforms, including:
- Bitkub
- Upbit Thailand
- Gulf Binance
- Thai Digital Assets Exchange
- WAAN Exchange
- InnovestX Securities
- GMO-Z.com Cryptonomics
- Orbix Trade
Despite some recent regulatory tightening such as restrictions on crypto payments interest in digital asset trading remains high in the country, driven by retail participation and a tech-savvy population.
Global Expansion Plans Continue
KuCoin’s Thailand launch comes as part of a broader international push. Earlier this year, the exchange filed an application in Austria to secure a Markets in Crypto-Assets (MiCA) license, which would enable it to operate across the European Union. This move is part of KuCoin’s ongoing effort to position itself as a globally compliant and user-centric exchange.
The launch of KuCoin Thailand signals the company’s strategic shift toward local compliance and global expansion, positioning itself for long-term growth in regulated environments. With regulatory approval, fiat access, and mobile-first usability, KuCoin is set to tap into Thailand’s dynamic crypto landscape—while laying the groundwork for its next chapters in Europe and beyond.
