Coinbase is doubling down on crypto adoption with the upcoming launch of the Coinbase One Card, a new Bitcoin rewards credit card developed in collaboration with American Express. Slated to launch this fall, the card aims to bring crypto rewards into everyday spending, offering up to 4% back in Bitcoin (BTC) for users across the United States.
Spend Fiat, Earn Bitcoin
The Coinbase One Card will initially offer 2% BTC cashback, scaling up to 4% depending on the user’s asset holdings on the platform. The card will be exclusively available to Coinbase One members residing in the U.S. (excluding territories) and is fully integrated with a mobile app for both Android and iOS.
In addition to earning Bitcoin on purchases, users can spend fiat directly, manage crypto balances, and access real-time financial tools all through a single card and app experience.
Coinbase One Expands with New Basic Tier
Coinbase is also introducing a Basic tier of its membership program, priced at $4.99/month or $49.99/year. Basic tier members will gain access to:
- The Coinbase One Card
- Zero trading fees on up to $500 in trades/month
- Up to 4.5% APY on USD Coin (USDC)
- $10/month in gas credits for smart wallets on Base
This new offering brings a more affordable entry point for users looking to benefit from Coinbase’s premium ecosystem while earning passive rewards.
A Growing Trend in Crypto Payments
Coinbase’s move comes amid a growing trend of crypto exchanges launching branded payment cards to increase crypto usability. Earlier this year:
- Kraken announced a Mastercard-backed debit card for U.K. and European users via Kraken Pay, allowing crypto spending at over 150 million merchants.
- OKX rolled out the OKX Mastercard, enabling users to spend stablecoins and other crypto assets globally.
- Crypto.com continues to expand its widely adopted Visa card, available in the U.S., Europe, Australia, and more.
- Bybit offers a rewards-based crypto card with up to 10% cashback on purchases.
- MEXC released a prepaid Mastercard for crypto holders in select European countries.
These products are part of a broader push to bridge traditional finance and blockchain, giving users greater flexibility and incentives for using crypto in everyday life.
The Coinbase One Card is a significant step toward mainstream crypto adoption, blending traditional card utility with Bitcoin rewards and decentralized features. As more users seek easy ways to integrate crypto into daily life, products like this are poised to play a major role in shaping the next wave of Web3-powered finance.
