Binance has officially announced the 22nd project in its HODLers Rewards Program: DeFi App (HOME), a decentralized finance token designed to streamline on-chain interactions. The exchange will retroactively airdrop 200 million HOME tokens to eligible BNB holders, rewarding users who previously engaged with Binance’s yield products.
Retroactive Airdrop: No New Action Required
Unlike traditional airdrops that require fresh engagement, this initiative rewards users without requiring any new activity. The airdrop applies to users who interacted with Simple Earn or other on-chain yield programs on Binance between June 6 and June 9. Distribution of HOME tokens begins June 12, and the token will then transition from Binance Alpha to the main exchange for broader trading.
What Is HOME?
Developed as part of the DeFi App project, HOME is designed to simplify decentralized finance for everyday users. Key features include:
- Gasless transactions across multiple blockchains
- No use of cross-chain bridges, reducing complexity and risk
- Full user custody of tokens, maintaining control and ownership
The DeFi App team reported on June 10 that HOME had already processed $15 billion in trading volume and attracted nearly 400,000 users since its initial rollout.
Binance HODLer Airdrops Gaining Popularity
This move continues Binance’s strategy of rewarding loyalty and participation through its HODLer Airdrops program. Users holding BNB and subscribing to Simple Earn are automatically considered for future rewards. The success of the program has contributed to Binance Wallet’s recent surge, now surpassing MetaMask and OKX in user volume.
While many see the airdrop strategy as a smart user acquisition tool, it has also sparked some backlash. A growing number of users have taken to social media under the hashtag #StopBinanceAlpha, arguing that testnet participants are being ignored while Alpha users receive all the perks.
Final Thoughts
Binance’s 200 million HOME token airdrop reinforces its commitment to rewarding long-term users and expanding the reach of DeFi. By targeting existing yield program participants, Binance continues to position itself as both a centralized hub and an on-ramp into the broader decentralized finance ecosystem. Whether HOME gains traction remains to be seen, but for now, active BNB holders have something to celebrate.
