Artificial intelligence is taking center stage in the next evolution of social media. A 2025 report released by global asset manager Franklin Templeton outlines a compelling vision: a future where AI-powered agents act autonomously to create, manage, and even monetize digital content across decentralized platforms. This fusion of AI and blockchain is no longer speculative—it’s happening now.
What Are AI Agents and How Are They Reshaping Social Media?
AI agents, also referred to as agentic AI, are self-operating software systems that can analyze data, adapt to tasks, and make decisions without ongoing human oversight. Unlike traditional algorithms, these agents behave more like digital employees, managing workflows, interacting with users, and optimizing for objectives in real time.
In the realm of social media, AI agents are becoming a game-changer. From managing influencer profiles to running entire content schedules, these agents can generate and distribute content, engage with followers, and execute campaigns—all at a speed and scale beyond human capability. With blockchain integration, they also possess the ability to own digital assets, authenticate content, and execute transactions, opening the door to fully autonomous digital economies.
As Franklin Templeton notes, AI agents are already live across platforms like Solana (SOL) and Ethereum (ETH)—hinting at the immense early-stage potential for both innovation and investment.
“We can envision a future where AI agents revolutionize content generation on social media… Like today’s human influencers, these agents could launch their own brands, products, music, movies, and more.” – Franklin Templeton Report, 2025
Antix: Scalable, AI-Powered Digital Humans
Antix is leading the charge with AI-generated digital humans designed to disrupt traditional influencer marketing. Leveraging its proprietary AIGE technology, Antix enables brands to launch AI influencers—complete with lifelike visuals and responsive capabilities—within hours. The cost? Just $100 per avatar, eliminating the need for costly production or human management.
Antix’s AI agents can:
- Generate and post social media content autonomously.
- Engage audiences through real-time interactions.
- Promote products, host virtual events, and represent brands.
- Monetize engagement through NFTs, tokenized ads, and brand deals.
These avatars aren’t limited to entertainment and marketing. They’re making strides in education, healthcare, and customer support, offering multilingual 24/7 support with full customization and control.
Fueling the Antix ecosystem is the ANTIX token, which serves as the foundation for governance, transactions, and ownership. With NFT-backed identities, brands maintain full IP rights, enabling them to trade, license, or rent out AI personas. The token is also used for avatar upgrades, subscriptions, and even staking rewards.
The token’s early sale has been a success, with 7.429 million of 7.69 million ANTIX tokens sold, reflecting growing demand in a nascent yet rapidly scaling market.
AiXBT: Crypto Market Insights at Machine Speed
On the crypto front, AiXBT is carving its niche as an AI-powered bot specializing in real-time market commentary. Built on the Virtuals Protocol, AiXBT scours top-tier crypto accounts on X (formerly Twitter), then repackages their posts into bite-sized market updates.
While it doesn’t generate original thought, AiXBT’s ability to automate and broadcast over 100,000 posts in just a few months has earned it a follower base of over 430,000. Its native AIXBT token initially surged past a $500M market cap, although a recent drop—linked to security concerns and market conditions—has brought it down to around $85M.
AiXBT’s value lies in aggregation and speed, showing the vast potential for AI in crypto content delivery.
Anita AI: A Virtual Influencer with a DAO Twist
Anita AI represents the lighter side of AI content creation. Acting as a scripted digital influencer, Anita posts lifestyle content, motivational quotes, and AI-generated selfies on platforms like Instagram and X. While the AI itself is relatively basic, her model introduces a novel governance mechanism.
Anita AI’s actions are partially directed by holders of the ANITA token, built on Solana, in a system modeled after a decentralized autonomous organization (DAO). The project blends token-based decision-making with AI-driven execution, highlighting new avenues for participatory digital engagement.
The Age of AI Agents Is Just Beginning
Franklin Templeton’s forward-looking report makes one thing clear: AI agents are poised to transform how content is produced, shared, and monetized. As these digital entities continue to evolve, they may soon rival—or even surpass—their human counterparts in the influencer economy.
“Although these agents are not yet fully autonomous… this emerging sector may hold significant promise and is worth watching closely as it evolves.” – Franklin Templeton
With AI-generated personas entering influencer spaces, running crypto commentary, and even shaping DAOs, the line between human and artificial content is quickly dissolving. Whether through content, commerce, or communication, AI agents are no longer a future concept—they’re an emerging reality.
