French real estate company Entreparticuliers has seen its shares surge over 800% in just five days after announcing a dramatic pivot to become an Ethereum (ETH) Treasury Company, signaling a major strategic shift into blockchain and digital asset management.
Stock Skyrockets Following Ethereum Strategy Reveal
The company’s stock, listed on Euronext Growth, soared following a press release confirming the launch of an Ethereum accumulation program. According to Google Finance, Entreparticuliers’ market capitalization now sits at approximately €23.44 million ($25.78 million) a remarkable rise from just $1.35 million in January, marking a year-to-date gain of over 1,800%.
At the core of this move is a €1 million Ethereum purchase, backed by the company’s majority shareholder and founder, Stéphane Romanyszyn. This initial tranche, the firm states, is part of a longer-term plan to build a strategic ETH treasury reserve.
Focus on Regulated Ethereum Exposure
To fuel continued ETH accumulation, Entreparticuliers is developing financial instruments aimed at professional investors and financial partners, while explicitly ruling out the use of “excessively dilutive instruments such as equity lines.” This approach underscores a desire to grow responsibly while offering regulated exposure to Ethereum through a publicly traded vehicle.
Entreparticuliers will hold a general meeting on June 18 to approve further capital increases of up to €150 million, aimed at scaling its blockchain initiatives.
From Real Estate to Digital Finance Pioneer
Founded in 2000, Entreparticuliers originally operated as a real estate classifieds platform allowing private property transactions without intermediaries. Since its public listing in 2007, it served as a niche player in the French property tech space.
Now, the firm is undergoing a complete transformation, rebranding itself as a bridge between traditional real estate and decentralized finance (DeFi). According to its newly launched crypto-focused portal, Entreparticuliers aims to pioneer real estate tokenization, Ethereum staking, and asset-backed digital tools.
Broader Trend Toward Blockchain Adoption
Entreparticuliers joins a growing cohort of publicly listed firms embracing crypto as part of their corporate strategy. The move is reminiscent of Brazil’s Méliuz, which recently became the first publicly listed firm in the country to adopt a Bitcoin treasury model. With Ethereum increasingly positioned as the foundational layer for real-world asset tokenization, Entreparticuliers’ shift could mark a turning point for European digital asset adoption.
Final Thoughts
Entreparticuliers’ bold pivot into Ethereum and tokenized finance has catapulted its stock and market value, drawing attention from both crypto enthusiasts and institutional investors. As the company formalizes its treasury strategy and expands its Ethereum exposure, it positions itself as a pioneering vehicle for regulated, stock-based crypto investment in Europe.
Whether this model becomes a blueprint for other traditional firms remains to be seen but for now, Entreparticuliers stands out as one of the most dramatic crypto pivots in European corporate history.
