Binance, the world’s largest cryptocurrency exchange by volume, has significantly expanded its fiat gateway by partnering with Worldpay, enabling users to buy crypto using Apple Pay and Google Pay.
Announced via a press release on Monday, the integration brings mainstream digital payment options directly into Binance’s fiat onramp system. This move is part of Binance’s broader effort to simplify crypto access and meet users “where they are,” according to the company.
“By supporting the most widely adopted digital wallets, Binance enables new users to explore digital assets using tools they already trust,” the company said.
Empowering Mobile-First Markets
The partnership is expected to be particularly impactful in regions where credit card use is limited but mobile adoption is strong. By tapping into popular digital wallets, Binance aims to lower entry barriers and attract new users to Web3 technologies without requiring unfamiliar payment methods.
While Binance had previously allowed crypto purchases through Apple Pay and Google Pay in November 2022, those efforts were constrained by device and regional restrictions. This new Worldpay-powered rollout marks a more seamless, global approach.
Worldpay’s Growing Crypto Presence
For Worldpay, the collaboration strengthens its foothold in the digital asset space. As reported in September 2024, the payment processing giant has been actively exploring blockchain validation and on-chain transaction verification laying the groundwork for deeper Web3 integration.
Sanchit Mall, Worldpay’s crypto and Web3 lead for the Asia-Pacific region, emphasized the company’s long-term commitment to the digital finance ecosystem. “Our idea is to be part of the ecosystem right at the base,” Mall stated.
Worldpay’s ambitions are also backed by numbers. The company processed $1.3 billion in stablecoin transactions in 2024, up from under $1 billion the previous year. While still a small slice of its $2.3 trillion annual transaction volume, the uptick highlights increasing demand for crypto-related payment services.
Bringing Web3 to the Masses
This strategic integration not only bolsters Binance’s user experience but also marks a broader trend of traditional financial infrastructure merging with decentralized technologies. With familiar tools like Apple Pay and Google Pay now part of the Binance experience, onboarding into crypto becomes more intuitive and accessible than ever.
As Web3 adoption accelerates, partnerships like Binance and Worldpay’s are poised to play a key role in shaping the next wave of mainstream crypto integration.
