The hype around the TRUMP memecoin is quickly unraveling, and some of the market’s biggest players are paying the price. Data from blockchain analytics firm Lookonchain reveals that a prominent crypto whale has suffered over $15.7 million in cumulative losses trading the TRUMP token — a memecoin linked to the former U.S. President Donald Trump.
On March 28, Lookonchain reported that the whale sold 743,947 TRUMP tokens for approximately $7.92 million at a price of $10.66 per token, locking in a single-trade loss of $3.3 million. According to the data, this was the investor’s fourth trade in TRUMP — and the third consecutive loss.
“He only profited on his first TRUMP trade. The next three were all losses,” the analysts noted in their post, highlighting the dramatic reversal in fortunes. The total realized loss now stands at $15.7 million.
A Familiar Pattern of High-Risk Moves
This is not the first major loss involving TRUMP. Earlier in March, another whale’s trades told a similarly turbulent story. After making $11.82 million in profit on an initial TRUMP position, that investor lost $24.35 million on a second trade, followed by another $201,000 loss on the third.
Despite the losses, some whales have continued to double down. One trader even re-entered the market with a hefty $11.28 million purchase of 777,684 TRUMP tokens at $14.50, raising the question: are these bets driven by confidence or desperation?
From Hype to Hard Reality
TRUMP, which surged to an all-time high of $73.43 on January 19, following an endorsement-like mention by Donald Trump on Truth Social, has since collapsed by over 86%. As of press time, it trades around $10.38, erasing most of its earlier gains and leaving latecomers with steep losses.
While memecoins are inherently volatile and speculative, the sharp drop in TRUMP’s price underscores how quickly hype can evaporate — even for tokens with political or cultural branding.
Lessons from the TRUMP Token Slide
The memecoin market thrives on sentiment, social media virality, and often, a high tolerance for risk. But the case of TRUMP shows that even whales — often thought to be savvy or better-informed — are not immune to market swings and emotional decisions.
As TRUMP’s price nears its pre-rally levels, some investors are questioning whether the meme magic has worn off for good or if another surge is still possible. For now, though, the memecoin’s biggest backers are learning a costly lesson: in crypto, even a familiar name doesn’t guarantee lasting value.
