Fédération Internationale de Football Association (FIFA) President Gianni Infantino has suggested that the organization is exploring the development of its own cryptocurrency token, signaling FIFA’s increasing interest in blockchain technology and digital assets.
Infantino made the announcement while attending President Trump’s White House Crypto Summit on March 7, where he stood alongside the U.S. president and discussed FIFA’s ambitions for a digital token aimed at engaging its massive global fanbase.
“FIFA is very, very interested to develop a FIFA coin, to do it from here, from America, and to conquer the 5 billion soccer fans in the world,” Infantino stated. “If there is anyone here who is interested to team up with FIFA, here we are, together with the United States of America, and we will conquer the world of soccer with the FIFA coin.”
While Infantino’s statement did not include specific details or a timeline for the FIFA token’s development, it suggests that FIFA is actively exploring blockchain technology as a means of expanding fan engagement and revenue streams. President Trump responded positively, stating:
“That coin may be worth more than FIFA in the end. It could be quite a coin, actually.”
Market Frenzy: Fake FIFA Token Surges 357,000%
Following Infantino’s remarks, market confusion led to a surge in an unaffiliated cryptocurrency named ‘FIFA’, which saw an astounding 357,000% daily price increase, briefly reaching a market capitalization of $8.2 million. However, this token has no official connection to FIFA, raising concerns about speculative trading and potential scams.
Crypto Regulation and FIFA’s Future in Blockchain
The White House Crypto Summit, where Infantino made his announcement, was a key moment in Trump’s push for cryptocurrency regulation. Among the major initiatives revealed at the event was the creation of a U.S. Strategic Bitcoin Reserve, which would allow the government to hold cryptocurrency assets without taxpayer funding.
FIFA’s interest in launching a digital token coincides with preparations for the 2026 FIFA World Cup, which will be jointly hosted by the United States, Canada, and Mexico. With a global audience of over 5 billion soccer fans, a FIFA-backed cryptocurrency could open new avenues for fan engagement, ticketing, digital collectibles, and partnerships with blockchain companies.
What’s Next?
While FIFA’s plans for a cryptocurrency remain in the exploratory stage, Infantino’s comments suggest that the organization sees blockchain as a crucial component of its future strategy. Whether FIFA will develop its token independently or in partnership with existing crypto firms remains to be seen, but the U.S. market appears to be a focal point for this initiative.
As FIFA continues to navigate the world of digital assets, the sports industry at large is increasingly embracing blockchain technology for ticketing, fan engagement, and digital collectibles. If FIFA moves forward with a token, it could set a precedent for major sports organizations integrating blockchain into their ecosystems.
