Thumzup Media Corporation has filed an amendment to its universal shelf registration with the U.S. Securities and Exchange Commission (SEC), significantly increasing its potential offering amount from $200 million to $500 million, according to a recent company announcement. The move reflects the company’s commitment to supporting its working capital needs while doubling down on a long-term Bitcoin (BTC) reserve strategy.
A Strategic Bet on Bitcoin
The expanded Form S-3 registration will enable Thumzup to raise up to half a billion dollars over the next three years through a variety of securities, including common stock, preferred shares, warrants, debt instruments, and more. While the registration is not yet effective and no securities are currently being offered, it lays the groundwork for future capital raises aligned with the company’s evolving financial roadmap.
As of May 5, 2025, Thumzup holds 19.106 BTC, valued at approximately $1.8 million. The company had previously announced a policy to allocate up to 90% of its liquid assets to Bitcoin, positioning the digital asset as a core component of its corporate treasury strategy.
CEO Robert Steele commented on the development, noting that the decision aligns with rising institutional confidence in Bitcoin and the recent approval and adoption of spot Bitcoin ETFs in the U.S.
“We believe Bitcoin’s fixed supply and deflationary nature make it an ideal store of value in an inflationary world. The expanded shelf registration gives us the flexibility to continue scaling our operations and strengthening our Bitcoin holdings,” Steele stated.
Digital Assets Meet Growth Capital
Thumzup originally entered the crypto space in 2024 with an initial commitment of $1 million in Bitcoin purchases. With the newly filed registration, the company signals a broader intent to not only build its digital asset reserves, but also scale its primary operations.
Based in Los Angeles, Thumzup runs a platform that allows brands to compensate users for promoting them on social media, including platforms like Venmo and PayPal. The firm’s business model merges traditional marketing with peer-to-peer incentives, and its growing digital asset strategy complements its tech-forward approach.
Looking Ahead
Any future offerings under the shelf registration will be subject to SEC approval and disclosed via prospectus supplements at the time of issuance. Still, the company’s preparation to tap up to $500 million suggests ambitious plans to combine capital market activity with Bitcoin-centric financial management.
Thumzup joins a growing cohort of public companies—including MicroStrategy, Tesla, and Block that have integrated Bitcoin into their treasuries, signaling a broader institutional shift toward digital assets as long-term strategic reserves.
