TopWin, a Hong Kong-based luxury watchmaker, has announced a major corporate transformation that signals its entrance into the world of digital finance. The company revealed plans to become a major corporate Bitcoin holder, mirroring the model pioneered by Michael Saylor’s Strategy (formerly MicroStrategy), the world’s largest publicly traded holder of Bitcoin.
From Timepieces to Treasury Management
In an official press release, TopWin detailed its plans to adopt a Bitcoin treasury strategy in partnership with leading Asian crypto fund Sora Ventures. The move would allow the firm to hedge against inflation and capitalize on the long-term value appreciation of Web3 assets, positioning Bitcoin at the heart of its corporate financial strategy.
To reflect this shift in vision, TopWin has proposed a corporate name change to “AsiaStrategy,” evoking a clear comparison to Saylor’s Bitcoin-focused software giant. However, the name change is still subject to shareholder approval and registration in the Cayman Islands.
“By managing its treasury in digital assets, TopWin aims to hedge against inflation while positioning itself to benefit from the explosive growth of Web3 technologies,” the company stated.
Sora Ventures Injects Capital and Leadership
TopWin’s transition into a digital asset powerhouse is being fueled by a $150 million investment from Sora Ventures, which has also pledged to back at least 10 public companies with similar strategies by the end of 2025.
In a further sign of commitment, Jason Fang, founder and managing partner of Sora Ventures, will be joining TopWin’s board of directors as co-CEO, helping to steer the firm’s new identity and treasury goals.
Sora Ventures previously played a pivotal role in establishing Metaplanet’s Bitcoin reserves the Japanese investment firm that recently overtook El Salvador in BTC holdings, now owning 6,796 BTC worth over $583 million.
Inspired by Michael Saylor’s Playbook
TopWin’s ambition to become the “Asian Strategy” comes as Michael Saylor’s firm continues to dominate the Bitcoin treasury space. As of May 12, Strategy holds 568,840 BTC worth more than $59 billion purchased at an average cost basis of $69,287 per coin, with a year-to-date gain of 15.5% in 2025.
This model has inspired a wave of corporate adoption in Asia. Alongside Metaplanet, firms like DDC Enterprise have also announced plans to build large Bitcoin reserves, with DDC targeting 5,000 BTC.
TopWin’s planned rebrand to AsiaStrategy marks a turning point in corporate Bitcoin adoption across Asia. With backing from Sora Ventures and a strategic vision anchored in digital assets, the luxury watchmaker is evolving into something much larger a publicly traded Bitcoin treasury entity set to play a major role in the next chapter of global crypto adoption.
If approved, AsiaStrategy could soon become a defining force in bridging the gap between traditional corporate finance and decentralized asset management in the East.
