Nexo, a leading digital assets wealth platform with over $11 billion in assets under management, has announced a major partnership with the Abierto Mexicano Telcel presentado por HSBC, solidifying its presence in Latin America. The partnership, unveiled on February 24, 2025, makes Nexo the official partner of the prestigious Acapulco Tennis Open, an ATP 500 event.
A Landmark Move for Nexo and Crypto in Tennis
The Acapulco Tennis Open, set to take place from February 24 to March 1, 2025, at the Arena GNP Seguros, will feature top players like Alexander Zverev, Casper Ruud, and Tommy Paul. As part of its commitment to innovation, Nexo’s partnership with the ATP 500 event further integrates cryptocurrency into the world of elite sports.
Kosta Kantchev, Nexo’s co-founder and executive chairman, emphasized the alignment between wealth creation and professional tennis, stating:
“This sponsorship is a testament to Nexo’s core belief that wealth creation, like championship success, requires foresight, commitment, and strategic execution. The same attributes that define great tennis players—discipline, long-term thinking, and resilience—are at the heart of Nexo’s offerings.”
Strengthening Crypto’s Presence in Global Sports
Crypto partnerships have increasingly gained traction across major sports, including Formula 1, the NBA, and the NFL. By securing a spot alongside high-profile sponsorship deals, Nexo is further positioning itself as a key player in the crypto-sports ecosystem.
This collaboration also aligns with Nexo’s 2025 roadmap, which focuses on expanding access to the Nexo Card, enabling cross-border transfers, and introducing AI-driven financial tools. The Acapulco Open partnership is among the first major deals since Nexo’s rebrand in November 2024, marking a strategic push for global expansion.
Since its launch in 2018, Nexo has grown significantly, processing over $320 billion in transactions and offering a diverse suite of financial products, including crypto-backed loans, USD accounts, and digital asset cards.
With this partnership, Nexo not only strengthens its foothold in Latin America but also reinforces the growing synergy between the world of sports and digital finance.
