August 19, 2025 Decentralized advertising platform Alkimi has officially launched on the Sui Network, completing its migration from Ethereum and rebranding its token from ADS to ALKIMI. The move brings the entire digital advertising supply chain fully onchain, powered by Mysten Labs’ full technology stack.
Migration and Token Swap
As part of the transition, the ADS token has been swapped 1:1 for ALKIMI. Exchanges KuCoin and MEXC temporarily paused ADS trading to process the migration, with user balances automatically converted to ALKIMI. Spot trading for the new token will resume once the integration is finalized.
Meanwhile, Kraken confirmed it will soon list ALKIMI, although a launch date has not yet been announced.
What Alkimi Does
Alkimi is designed to eliminate intermediaries in digital advertising by moving the entire ad supply chain onchain. Leveraging the Sui ecosystem including Sui for transactions, Walrus for large-scale onchain data storage, Nautilus for verification, and Seal for encrypted data management the platform delivers ads, validates impressions, processes payments, and secures sensitive data with greater transparency and efficiency.
The network already processes over 25 million ad impressions daily and has attracted major brand partners, including AWS, TikTok, Currys, and Polestar.
The ALKIMI Token
The newly branded ALKIMI token serves multiple functions within the AdFi ecosystem:
- Revenue Sharing – Distributes a portion of ad transaction value back to token holders.
- Governance – Enables holders to participate in network decisions.
- Utility & Staking – Powers ecosystem services while offering yield opportunities through staking programs.
By turning advertising transactions into yield, ALKIMI positions itself at the intersection of decentralized finance (DeFi) and the digital advertising industry.
Outlook
With its migration to Sui complete, Alkimi is now positioned to scale more efficiently, reduce costs, and enhance transparency in a multi-billion-dollar industry plagued by inefficiencies and middlemen. The upcoming Kraken listing could further boost liquidity and visibility for ALKIMI as adoption of the platform grows.
