Donald Trump Jr. has made a splash in the crypto world with a fresh investment in Thumzup Media Corp., a social media company that\u2019s embracing Bitcoin as part of its financial strategy.<\/p>\n\n\n\n
As reported by Bloomberg, Trump Jr. bought 350,000 shares in the Los Angeles-based firm a stake valued at over $4 million when disclosed. The purchase wasn\u2019t a personal business move, though; it came on the advice of his investment adviser, and Trump Jr. doesn\u2019t hold any operational role at Thumzup.<\/p>\n\n\n\n
His investment was revealed not long after Thumzup wrapped up a $6 million private placement of convertible preferred stock. That deal was organized by Dominari Securities, where both Donald Jr. and his brother Eric Trump serve as advisers to Dominari\u2019s parent company.<\/p>\n\n\n\n
Thumzup\u2019s Business and Bitcoin Bet<\/strong><\/p>\n\n\n\n Thumzup operates a platform that pays users to promote products on social media platforms like Instagram. But while the business concept sounds promising, the financials so far paint a stark picture. In the first quarter of 2025, Thumzup reported a net loss of $2.2 million on just $151 in revenue.<\/p>\n\n\n\n Despite the meager income, the company has drawn attention for its aggressive Bitcoin strategy.<\/p>\n\n\n\n Thumzup first dipped its toes into Bitcoin back in November 2024, when its board approved plans to buy up to $1 million in BTC. That move came amid surging institutional interest in Bitcoin and huge inflows into spot Bitcoin ETFs.<\/p>\n\n\n\n By January 2025, Thumzup doubled down, boosting its Bitcoin holdings to 19.106 BTC worth around $2 million at the time and authorizing the company to allocate up to 90% of its surplus cash into Bitcoin. Thumzup has even paid some participants in its Associate Salesperson Program with Bitcoin, underscoring its commitment to crypto adoption.<\/p>\n\n\n\n Plans for Bigger Moves<\/strong><\/p>\n\n\n\n Thumzup isn\u2019t stopping there. The company recently amended its universal shelf registration with the SEC, aiming to raise as much as $500 million over the next three years. Although that filing isn\u2019t effective yet, Thumzup has already said that some of the funds raised would go toward expanding its Bitcoin treasury.<\/p>\n\n\n\n Crypto Runs in the Trump Family<\/strong><\/p>\n\n\n\n This move by Donald Trump Jr. is just the latest in the Trump family\u2019s increasing involvement in the crypto space.<\/p>\n\n\n\n Eric Trump recently joined the advisory board of Metaplanet, a Japanese firm that holds Bitcoin on its balance sheet. Meanwhile, Trump Media & Technology Group the parent company of Truth Social has raised $2.3 billion and indicated plans to allocate part of those funds into Bitcoin.<\/p>\n\n\n\n Additionally, Donald Trump and his sons have launched World Liberty Financial, a crypto venture that has issued a stablecoin, secured over $100 million in funding from a UAE-based fund, and reportedly generated tens of millions of dollars in revenue.<\/p>\n\n\n\n It\u2019s clear that for the Trump family, crypto isn\u2019t just a passing trend it\u2019s becoming a significant piece of their investment and business strategy.<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Donald Trump Jr. has made a splash in the crypto world with a fresh investment in Thumzup Media Corp., a social media company that\u2019s embracing Bitcoin as part of its financial strategy. As reported by Bloomberg, Trump Jr. bought 350,000 shares in the Los Angeles-based firm a stake valued at over $4 million when disclosed….<\/p>\n","protected":false},"author":3,"featured_media":9989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,70],"tags":[69,283,979],"class_list":["post-9988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crypto-news","category-finance","tag-bitcoin","tag-donald-trump","tag-thumzup"],"yoast_head":"\n