{"id":9224,"date":"2025-06-04T18:06:08","date_gmt":"2025-06-04T18:06:08","guid":{"rendered":"https:\/\/cryptonewsdesk.com\/?p=9224"},"modified":"2025-06-04T18:06:15","modified_gmt":"2025-06-04T18:06:15","slug":"vanadi-coffee-shifts-to-bitcoin-in-1-1b-strategic-pivot-to-reignite-share-price","status":"publish","type":"post","link":"https:\/\/cryptonewsdesk.com\/index.php\/2025\/06\/04\/vanadi-coffee-shifts-to-bitcoin-in-1-1b-strategic-pivot-to-reignite-share-price\/","title":{"rendered":"Vanadi Coffee Shifts to Bitcoin in $1.1B Strategic Pivot to Reignite Share Price"},"content":{"rendered":"\n

Struggling Spanish coffee chain Vanadi Coffee SA<\/strong> is making a dramatic shift in its corporate strategy, announcing plans to invest up to $1.1 billion in Bitcoin (BTC)<\/strong> in a bold attempt to revive its plummeting stock price. The company\u2019s chairman, Salvador Mart\u00ed<\/strong>, shared the announcement on Wednesday, signaling a full-scale pivot away from its core coffee business.<\/p>\n\n\n\n

From Coffee to Crypto: A Radical Reorientation<\/h3>\n\n\n\n

Vanadi, which debuted on the Madrid Stock Exchange<\/strong> in 2023, has seen its share price tumble more than 90%<\/strong> from its initial public offering (IPO) level of $3.30<\/strong>. As of June 4<\/strong>, the stock was trading at $0.3280 per share<\/strong>\u2014a stark indicator of investor disillusionment with the company\u2019s performance.<\/p>\n\n\n\n

In response, Mart\u00ed has proposed a radical strategy aimed at transforming Vanadi into a Bitcoin-first entity<\/strong>. The plan includes seeking board approval on June 29<\/strong> to authorize a massive BTC acquisition strategy backed by up to \u20ac1 billion ($1.1 billion USD)<\/strong>.<\/p>\n\n\n\n

\n

\u201cI ask the board for authorization to implement the Bitcoin accumulation strategy with a maximum of 1 billion euros and carte blanche to negotiate one or more lines of convertible financing,\u201d Mart\u00ed stated.<\/p>\n<\/blockquote>\n\n\n\n

The company has already taken its first steps, acquiring 5 Bitcoins worth roughly $500,000<\/strong>. Now, it hopes to scale those holdings dramatically through a public stock offering<\/strong>, mirroring the capital-raising strategies used by companies like GameStop<\/strong> and MicroStrategy<\/strong>.<\/p>\n\n\n\n

Riding the Saylor Playbook Amid Core Business Decline<\/h3>\n\n\n\n

Vanadi is the latest in a growing number of firms attempting to replicate the Michael Saylor playbook<\/strong> pivoting to Bitcoin accumulation to regain investor attention and rebuild market value. However, many of these firms face criticism for using Bitcoin not as a treasury diversification tool, but as a last-ditch lifeline<\/strong> after core business models have faltered.<\/p>\n\n\n\n

Skeptics argue that such moves often focus more on stock price hype<\/strong> than long-term sustainability, especially when executed by companies with declining revenues and minimal blockchain expertise.<\/p>\n\n\n\n

Market Response: A Temporary Boost<\/h3>\n\n\n\n

Following the announcement, Vanadi\u2019s share price saw a brief 18.8% spike<\/strong>, fueled by retail interest and Bitcoin optimism. Yet despite the surge, the stock remains deeply underwater relative to its IPO price, and long-term investor sentiment remains cautious.<\/p>\n\n\n\n

Outlook: High Risk, High Reward?<\/h3>\n\n\n\n

While some investors may see Vanadi\u2019s pivot as visionary, others view it as a high-risk gamble<\/strong>. The success of this transition will depend not only on Bitcoin\u2019s market performance but also on the company\u2019s ability to effectively manage digital asset operations, raise funds, and navigate regulatory scrutiny.<\/p>\n\n\n\n

Vanadi Coffee\u2019s decision to stake its future on Bitcoin marks one of the boldest corporate pivots to date in the crypto space. As it prepares to raise up to $1.1 billion for BTC accumulation, all eyes will be on the June 29 board meeting and on whether this high-stakes gamble can truly revive the fortunes of a struggling coffee chain.<\/p>\n","protected":false},"excerpt":{"rendered":"

Struggling Spanish coffee chain Vanadi Coffee SA is making a dramatic shift in its corporate strategy, announcing plans to invest up to $1.1 billion in Bitcoin (BTC) in a bold attempt to revive its plummeting stock price. The company\u2019s chairman, Salvador Mart\u00ed, shared the announcement on Wednesday, signaling a full-scale pivot away from its core…<\/p>\n","protected":false},"author":3,"featured_media":9225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,70],"tags":[69,1161,1160],"class_list":["post-9224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crypto-news","category-finance","tag-bitcoin","tag-coffee","tag-vanadi"],"yoast_head":"\nVanadi Coffee Shifts to Bitcoin in $1.1B Strategic Pivot to Reignite Share Price - Crypto News<\/title>\n<meta name=\"description\" content=\"Vanadi Coffee pivots from coffee to crypto with a bold $1.1B Bitcoin investment strategy to boost its collapsing stock price. The move mirrors MicroStrategy\u2019s playbook and aims to reignite investor interest ahead of a key board vote on June 29.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cryptonewsdesk.com\/index.php\/2025\/06\/04\/vanadi-coffee-shifts-to-bitcoin-in-1-1b-strategic-pivot-to-reignite-share-price\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vanadi Coffee Shifts to Bitcoin in $1.1B Strategic Pivot to Reignite Share Price - Crypto News\" \/>\n<meta property=\"og:description\" content=\"Vanadi Coffee pivots from coffee to crypto with a bold $1.1B Bitcoin investment strategy to boost its collapsing stock price. The move mirrors MicroStrategy\u2019s playbook and aims to reignite investor interest ahead of a key board vote on June 29.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cryptonewsdesk.com\/index.php\/2025\/06\/04\/vanadi-coffee-shifts-to-bitcoin-in-1-1b-strategic-pivot-to-reignite-share-price\/\" \/>\n<meta property=\"og:site_name\" content=\"Crypto News\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-04T18:06:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-04T18:06:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cryptonewsdesk.com\/wp-content\/uploads\/2025\/06\/83-2-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Digital Vibe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Digital Vibe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cryptonewsdesk.com\\\/index.php\\\/2025\\\/06\\\/04\\\/vanadi-coffee-shifts-to-bitcoin-in-1-1b-strategic-pivot-to-reignite-share-price\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cryptonewsdesk.com\\\/index.php\\\/2025\\\/06\\\/04\\\/vanadi-coffee-shifts-to-bitcoin-in-1-1b-strategic-pivot-to-reignite-share-price\\\/\"},\"author\":{\"name\":\"Digital Vibe\",\"@id\":\"https:\\\/\\\/cryptonewsdesk.com\\\/#\\\/schema\\\/person\\\/56afc0b5a42e13762ccad410f131f96a\"},\"headline\":\"Vanadi Coffee Shifts to Bitcoin in $1.1B Strategic Pivot to Reignite Share Price\",\"datePublished\":\"2025-06-04T18:06:08+00:00\",\"dateModified\":\"2025-06-04T18:06:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cryptonewsdesk.com\\\/index.php\\\/2025\\\/06\\\/04\\\/vanadi-coffee-shifts-to-bitcoin-in-1-1b-strategic-pivot-to-reignite-share-price\\\/\"},\"wordCount\":477,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/cryptonewsdesk.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/cryptonewsdesk.com\\\/index.php\\\/2025\\\/06\\\/04\\\/vanadi-coffee-shifts-to-bitcoin-in-1-1b-strategic-pivot-to-reignite-share-price\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cryptonewsdesk.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/83-2.png\",\"keywords\":[\"bitcoin\",\"coffee\",\"Vanadi\"],\"articleSection\":[\"Crypto News\",\"Finance\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/cryptonewsdesk.com\\\/index.php\\\/2025\\\/06\\\/04\\\/vanadi-coffee-shifts-to-bitcoin-in-1-1b-strategic-pivot-to-reignite-share-price\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cryptonewsdesk.com\\\/index.php\\\/2025\\\/06\\\/04\\\/vanadi-coffee-shifts-to-bitcoin-in-1-1b-strategic-pivot-to-reignite-share-price\\\/\",\"url\":\"https:\\\/\\\/cryptonewsdesk.com\\\/index.php\\\/2025\\\/06\\\/04\\\/vanadi-coffee-shifts-to-bitcoin-in-1-1b-strategic-pivot-to-reignite-share-price\\\/\",\"name\":\"Vanadi Coffee Shifts to Bitcoin in $1.1B Strategic Pivot to Reignite Share Price - Crypto News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cryptonewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cryptonewsdesk.com\\\/index.php\\\/2025\\\/06\\\/04\\\/vanadi-coffee-shifts-to-bitcoin-in-1-1b-strategic-pivot-to-reignite-share-price\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cryptonewsdesk.com\\\/index.php\\\/2025\\\/06\\\/04\\\/vanadi-coffee-shifts-to-bitcoin-in-1-1b-strategic-pivot-to-reignite-share-price\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cryptonewsdesk.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/83-2.png\",\"datePublished\":\"2025-06-04T18:06:08+00:00\",\"dateModified\":\"2025-06-04T18:06:15+00:00\",\"description\":\"Vanadi Coffee pivots from coffee to crypto with a bold $1.1B Bitcoin investment strategy to boost its collapsing stock price. The move mirrors MicroStrategy\u2019s playbook and aims to reignite investor interest ahead of a key board vote on June 29.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cryptonewsdesk.com\\\/index.php\\\/2025\\\/06\\\/04\\\/vanadi-coffee-shifts-to-bitcoin-in-1-1b-strategic-pivot-to-reignite-share-price\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cryptonewsdesk.com\\\/index.php\\\/2025\\\/06\\\/04\\\/vanadi-coffee-shifts-to-bitcoin-in-1-1b-strategic-pivot-to-reignite-share-price\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/cryptonewsdesk.com\\\/index.php\\\/2025\\\/06\\\/04\\\/vanadi-coffee-shifts-to-bitcoin-in-1-1b-strategic-pivot-to-reignite-share-price\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cryptonewsdesk.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/83-2.png\",\"contentUrl\":\"https:\\\/\\\/cryptonewsdesk.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/83-2.png\",\"width\":1920,\"height\":1080,\"caption\":\"Vanadi\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cryptonewsdesk.com\\\/index.php\\\/2025\\\/06\\\/04\\\/vanadi-coffee-shifts-to-bitcoin-in-1-1b-strategic-pivot-to-reignite-share-price\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/cryptonewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vanadi Coffee Shifts to Bitcoin in $1.1B Strategic Pivot to Reignite Share Price\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cryptonewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/cryptonewsdesk.com\\\/\",\"name\":\"Crypto News\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/cryptonewsdesk.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cryptonewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/cryptonewsdesk.com\\\/#organization\",\"name\":\"Crypto News\",\"url\":\"https:\\\/\\\/cryptonewsdesk.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/cryptonewsdesk.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cryptonewsdesk.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Crypto-NEWS.png\",\"contentUrl\":\"https:\\\/\\\/cryptonewsdesk.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Crypto-NEWS.png\",\"width\":500,\"height\":500,\"caption\":\"Crypto News\"},\"image\":{\"@id\":\"https:\\\/\\\/cryptonewsdesk.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/crypto-news-desk\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/cryptonewsdesk.com\\\/#\\\/schema\\\/person\\\/56afc0b5a42e13762ccad410f131f96a\",\"name\":\"Digital Vibe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/37e93c2e55bfd306b5f3247c0ce7dba6687533106a6330857687e3dcd20fc018?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/37e93c2e55bfd306b5f3247c0ce7dba6687533106a6330857687e3dcd20fc018?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/37e93c2e55bfd306b5f3247c0ce7dba6687533106a6330857687e3dcd20fc018?s=96&d=mm&r=g\",\"caption\":\"Digital Vibe\"},\"url\":\"https:\\\/\\\/cryptonewsdesk.com\\\/index.php\\\/author\\\/digital-vibe\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Vanadi Coffee Shifts to Bitcoin in $1.1B Strategic Pivot to Reignite Share Price - Crypto News","description":"Vanadi Coffee pivots from coffee to crypto with a bold $1.1B Bitcoin investment strategy to boost its collapsing stock price. The move mirrors MicroStrategy\u2019s playbook and aims to reignite investor interest ahead of a key board vote on June 29.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cryptonewsdesk.com\/index.php\/2025\/06\/04\/vanadi-coffee-shifts-to-bitcoin-in-1-1b-strategic-pivot-to-reignite-share-price\/","og_locale":"en_US","og_type":"article","og_title":"Vanadi Coffee Shifts to Bitcoin in $1.1B Strategic Pivot to Reignite Share Price - Crypto News","og_description":"Vanadi Coffee pivots from coffee to crypto with a bold $1.1B Bitcoin investment strategy to boost its collapsing stock price. The move mirrors MicroStrategy\u2019s playbook and aims to reignite investor interest ahead of a key board vote on June 29.","og_url":"https:\/\/cryptonewsdesk.com\/index.php\/2025\/06\/04\/vanadi-coffee-shifts-to-bitcoin-in-1-1b-strategic-pivot-to-reignite-share-price\/","og_site_name":"Crypto News","article_published_time":"2025-06-04T18:06:08+00:00","article_modified_time":"2025-06-04T18:06:15+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/cryptonewsdesk.com\/wp-content\/uploads\/2025\/06\/83-2-1024x576.png","type":"image\/png"}],"author":"Digital Vibe","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Digital Vibe","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cryptonewsdesk.com\/index.php\/2025\/06\/04\/vanadi-coffee-shifts-to-bitcoin-in-1-1b-strategic-pivot-to-reignite-share-price\/#article","isPartOf":{"@id":"https:\/\/cryptonewsdesk.com\/index.php\/2025\/06\/04\/vanadi-coffee-shifts-to-bitcoin-in-1-1b-strategic-pivot-to-reignite-share-price\/"},"author":{"name":"Digital Vibe","@id":"https:\/\/cryptonewsdesk.com\/#\/schema\/person\/56afc0b5a42e13762ccad410f131f96a"},"headline":"Vanadi Coffee Shifts to Bitcoin in $1.1B Strategic Pivot to Reignite Share Price","datePublished":"2025-06-04T18:06:08+00:00","dateModified":"2025-06-04T18:06:15+00:00","mainEntityOfPage":{"@id":"https:\/\/cryptonewsdesk.com\/index.php\/2025\/06\/04\/vanadi-coffee-shifts-to-bitcoin-in-1-1b-strategic-pivot-to-reignite-share-price\/"},"wordCount":477,"commentCount":0,"publisher":{"@id":"https:\/\/cryptonewsdesk.com\/#organization"},"image":{"@id":"https:\/\/cryptonewsdesk.com\/index.php\/2025\/06\/04\/vanadi-coffee-shifts-to-bitcoin-in-1-1b-strategic-pivot-to-reignite-share-price\/#primaryimage"},"thumbnailUrl":"https:\/\/cryptonewsdesk.com\/wp-content\/uploads\/2025\/06\/83-2.png","keywords":["bitcoin","coffee","Vanadi"],"articleSection":["Crypto News","Finance"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/cryptonewsdesk.com\/index.php\/2025\/06\/04\/vanadi-coffee-shifts-to-bitcoin-in-1-1b-strategic-pivot-to-reignite-share-price\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/cryptonewsdesk.com\/index.php\/2025\/06\/04\/vanadi-coffee-shifts-to-bitcoin-in-1-1b-strategic-pivot-to-reignite-share-price\/","url":"https:\/\/cryptonewsdesk.com\/index.php\/2025\/06\/04\/vanadi-coffee-shifts-to-bitcoin-in-1-1b-strategic-pivot-to-reignite-share-price\/","name":"Vanadi Coffee Shifts to Bitcoin in $1.1B Strategic Pivot to Reignite Share Price - Crypto News","isPartOf":{"@id":"https:\/\/cryptonewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cryptonewsdesk.com\/index.php\/2025\/06\/04\/vanadi-coffee-shifts-to-bitcoin-in-1-1b-strategic-pivot-to-reignite-share-price\/#primaryimage"},"image":{"@id":"https:\/\/cryptonewsdesk.com\/index.php\/2025\/06\/04\/vanadi-coffee-shifts-to-bitcoin-in-1-1b-strategic-pivot-to-reignite-share-price\/#primaryimage"},"thumbnailUrl":"https:\/\/cryptonewsdesk.com\/wp-content\/uploads\/2025\/06\/83-2.png","datePublished":"2025-06-04T18:06:08+00:00","dateModified":"2025-06-04T18:06:15+00:00","description":"Vanadi Coffee pivots from coffee to crypto with a bold $1.1B Bitcoin investment strategy to boost its collapsing stock price. The move mirrors MicroStrategy\u2019s playbook and aims to reignite investor interest ahead of a key board vote on June 29.","breadcrumb":{"@id":"https:\/\/cryptonewsdesk.com\/index.php\/2025\/06\/04\/vanadi-coffee-shifts-to-bitcoin-in-1-1b-strategic-pivot-to-reignite-share-price\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cryptonewsdesk.com\/index.php\/2025\/06\/04\/vanadi-coffee-shifts-to-bitcoin-in-1-1b-strategic-pivot-to-reignite-share-price\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cryptonewsdesk.com\/index.php\/2025\/06\/04\/vanadi-coffee-shifts-to-bitcoin-in-1-1b-strategic-pivot-to-reignite-share-price\/#primaryimage","url":"https:\/\/cryptonewsdesk.com\/wp-content\/uploads\/2025\/06\/83-2.png","contentUrl":"https:\/\/cryptonewsdesk.com\/wp-content\/uploads\/2025\/06\/83-2.png","width":1920,"height":1080,"caption":"Vanadi"},{"@type":"BreadcrumbList","@id":"https:\/\/cryptonewsdesk.com\/index.php\/2025\/06\/04\/vanadi-coffee-shifts-to-bitcoin-in-1-1b-strategic-pivot-to-reignite-share-price\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cryptonewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"Vanadi Coffee Shifts to Bitcoin in $1.1B Strategic Pivot to Reignite Share Price"}]},{"@type":"WebSite","@id":"https:\/\/cryptonewsdesk.com\/#website","url":"https:\/\/cryptonewsdesk.com\/","name":"Crypto News","description":"","publisher":{"@id":"https:\/\/cryptonewsdesk.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cryptonewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/cryptonewsdesk.com\/#organization","name":"Crypto News","url":"https:\/\/cryptonewsdesk.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cryptonewsdesk.com\/#\/schema\/logo\/image\/","url":"https:\/\/cryptonewsdesk.com\/wp-content\/uploads\/2025\/04\/Crypto-NEWS.png","contentUrl":"https:\/\/cryptonewsdesk.com\/wp-content\/uploads\/2025\/04\/Crypto-NEWS.png","width":500,"height":500,"caption":"Crypto News"},"image":{"@id":"https:\/\/cryptonewsdesk.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/crypto-news-desk"]},{"@type":"Person","@id":"https:\/\/cryptonewsdesk.com\/#\/schema\/person\/56afc0b5a42e13762ccad410f131f96a","name":"Digital Vibe","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/37e93c2e55bfd306b5f3247c0ce7dba6687533106a6330857687e3dcd20fc018?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/37e93c2e55bfd306b5f3247c0ce7dba6687533106a6330857687e3dcd20fc018?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/37e93c2e55bfd306b5f3247c0ce7dba6687533106a6330857687e3dcd20fc018?s=96&d=mm&r=g","caption":"Digital Vibe"},"url":"https:\/\/cryptonewsdesk.com\/index.php\/author\/digital-vibe\/"}]}},"_links":{"self":[{"href":"https:\/\/cryptonewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/9224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cryptonewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cryptonewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cryptonewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/cryptonewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=9224"}],"version-history":[{"count":1,"href":"https:\/\/cryptonewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/9224\/revisions"}],"predecessor-version":[{"id":9226,"href":"https:\/\/cryptonewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/9224\/revisions\/9226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cryptonewsdesk.com\/index.php\/wp-json\/wp\/v2\/media\/9225"}],"wp:attachment":[{"href":"https:\/\/cryptonewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=9224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cryptonewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=9224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cryptonewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=9224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}