{"id":8114,"date":"2025-04-24T18:23:47","date_gmt":"2025-04-24T18:23:47","guid":{"rendered":"https:\/\/cryptonewsdesk.com\/?p=8114"},"modified":"2025-04-24T18:23:52","modified_gmt":"2025-04-24T18:23:52","slug":"survey-reveals-airdrop-and-tap-to-earn-apps-driving-crypto-boom-in-cis-and-asia","status":"publish","type":"post","link":"https:\/\/cryptonewsdesk.com\/index.php\/2025\/04\/24\/survey-reveals-airdrop-and-tap-to-earn-apps-driving-crypto-boom-in-cis-and-asia\/","title":{"rendered":"Survey Reveals Airdrop and Tap-to-Earn Apps Driving Crypto Boom in CIS and Asia"},"content":{"rendered":"\n<p>Airdrops, once seen as little more than promotional gimmicks, are now <strong>redefining crypto adoption across CIS and Asia<\/strong>, thanks to the explosive popularity of <strong>tap-to-earn apps and mobile-first platforms<\/strong>, a new <strong>MEXC exchange survey<\/strong> reveals.<\/p>\n\n\n\n<p>The report highlights a major shift in how users enter the crypto space in 2025 <strong>not through traditional exchanges or complex DeFi apps, but via gamified Telegram bots and one-tap interactions<\/strong>. These tools have become a crucial bridge for first-time users, especially in emerging markets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Airdrops Lead New User Signups<\/h3>\n\n\n\n<p>According to the survey, <strong>35% of all new users on MEXC now join through airdrop campaigns<\/strong>, surpassing both referrals and organic registrations. In some months, that figure climbs even higher. Despite this, <strong>24% of participants show minimal post-airdrop activity<\/strong>, a sign that short-term rewards still drive many signups.<\/p>\n\n\n\n<p>Yet, <strong>76% of users remain on the platform<\/strong>, with <strong>18% becoming regular traders<\/strong> and <strong>58% trading occasionally<\/strong>. These numbers signal a growing stickiness in airdrop-driven onboarding, especially when paired with engaging experiences.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cAirdrops are a great entry point. They give users a chance to explore the exchange and get hands-on trading experience without putting their own funds at risk making it perfect for beginners,\u201d said <strong>Tracy Jin<\/strong>, MEXC\u2019s COO.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">CIS Leads Global Engagement<\/h3>\n\n\n\n<p>The <strong>CIS region<\/strong>, including <strong>Russia, Ukraine, and Kazakhstan<\/strong>, recorded the <strong>highest airdrop conversion rates globally<\/strong>. An impressive <strong>67% of new users<\/strong> from the region joined via airdrop programs. This success is closely tied to the <strong>high penetration of Telegram<\/strong>, which serves as the primary platform for tap-to-earn games like <strong>Hamster Kombat<\/strong>, <strong>Notcoin<\/strong>, and <strong>Yescoin<\/strong>.<\/p>\n\n\n\n<p>These mini-games, which simplify crypto interaction to a single tap, have introduced <strong>millions of new users<\/strong> to blockchain tokens. Hamster Kombat alone has surpassed <strong>70 million players<\/strong>, with Notcoin amassing over <strong>5 million new followers in just one month<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tap-to-Earn: Not Just a Trend<\/h3>\n\n\n\n<p>MEXC believes tap-to-earn mechanics will continue to thrive especially as <strong>Telegram shifts toward a TON blockchain-only mini-app ecosystem<\/strong>. While this could limit cross-chain development, it could <strong>deepen adoption within the TON ecosystem<\/strong>, Jin noted.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cInterest in tap-to-earn mechanics will remain strong in emerging markets because of the capability to earn, withdraw, and interact with real assets,\u201d she added.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Southeast and South Asia Follow Closely<\/h3>\n\n\n\n<p>Beyond CIS, <strong>Southeast Asia (51%)<\/strong> and <strong>South Asia (32%)<\/strong> remain vibrant hotspots for airdrop engagement. In these regions, <strong>banking access remains a hurdle<\/strong>, and free token giveaways offer a <strong>low-barrier entry<\/strong> into the crypto world.<\/p>\n\n\n\n<p>MEXC noted that airdrops are even <strong>facilitating international remittances<\/strong> in countries like <strong>Pakistan and the Philippines<\/strong>, where users can claim tokens and send them abroad at low cost sidestepping high-fee money transfer services.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Airdrops Losing Steam in Africa, Latin America<\/h3>\n\n\n\n<p>Surprisingly, regions once considered ripe for airdrop adoption <strong>Africa and Latin America<\/strong> are now showing <strong>low participation<\/strong>, at just <strong>12% and 16%<\/strong>, respectively. MEXC interprets this as a <strong>challenge to old assumptions<\/strong>, suggesting that <strong>social engagement and crypto awareness alone don\u2019t guarantee airdrop success<\/strong>.<\/p>\n\n\n\n<p>The MEXC survey signals a new era in crypto adoption, where <strong>gamified, mobile-first airdrops are outperforming traditional outreach methods<\/strong>. The findings show that beyond financial inclusion, <strong>ease of access and interactivity<\/strong> are now the dominant drivers of user acquisition in crypto especially in CIS and Asia.<\/p>\n\n\n\n<p>As more users enter the space via Telegram games and tap-to-earn apps, airdrops are evolving into <strong>the gateway product for mainstream adoption<\/strong>, with lasting engagement and meaningful trading activity following closely behind.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Airdrops, once seen as little more than promotional gimmicks, are now redefining crypto adoption across CIS and Asia, thanks to the explosive popularity of tap-to-earn apps and mobile-first platforms, a new MEXC exchange survey reveals. The report highlights a major shift in how users enter the crypto space in 2025 not through traditional exchanges or&#8230;<\/p>\n","protected":false},"author":3,"featured_media":8115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,70],"tags":[867,868,869],"class_list":["post-8114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crypto-news","category-finance","tag-airdrop","tag-harmster","tag-notcoin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Survey Reveals Airdrop and Tap-to-Earn Apps Driving Crypto Boom in CIS and Asia - Crypto News<\/title>\n<meta name=\"description\" content=\"A new MEXC survey shows tap-to-earn apps and airdrops are driving crypto adoption in CIS and Asia. 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