{"id":15970,"date":"2026-08-11T18:04:53","date_gmt":"2026-08-11T18:04:53","guid":{"rendered":"https:\/\/cryptonewsdesk.com\/?p=15970"},"modified":"2026-08-11T18:04:57","modified_gmt":"2026-08-11T18:04:57","slug":"etoro-to-acquire-tradezero-for-up-to-231m-as-crypto-trading-declines","status":"publish","type":"post","link":"https:\/\/cryptonewsdesk.com\/index.php\/2026\/08\/11\/etoro-to-acquire-tradezero-for-up-to-231m-as-crypto-trading-declines\/","title":{"rendered":"eToro to acquire TradeZero for up to $231M as crypto trading declines"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">eToro has agreed to acquire U.S.-focused brokerage TradeZero in a deal worth up to $231 million as the trading platform looks to strengthen its presence in the American market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The acquisition comes at a time when eToro is seeing a sharp slowdown in cryptocurrency trading activity. While the company continues to invest in digital assets and blockchain-based products, its users are increasingly shifting toward equities and other traditional markets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TradeZero will bring an established active-trader customer base, U.S. brokerage infrastructure, and a range of trading tools to eToro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The deal is expected to close during the first half of 2027, subject to regulatory approvals and customary closing conditions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Summary<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>eToro has agreed to acquire TradeZero for up to $231 million.<\/li>\n\n\n\n<li>TradeZero generated around $80 million in revenue during the 12 months ending June 30, 2026.<\/li>\n\n\n\n<li>The brokerage reported an 81% gross margin over the same period.<\/li>\n\n\n\n<li>eToro\u2019s crypto revenue fell about 30% year over year in the second quarter.<\/li>\n\n\n\n<li>July crypto trades dropped 73% compared with a year earlier.<\/li>\n\n\n\n<li>The amount invested in cryptocurrency during July fell 50%.<\/li>\n\n\n\n<li>The TradeZero deal is expected to close in the first half of 2027.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">eToro expands its U.S. business with TradeZero acquisition<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The TradeZero acquisition is designed to strengthen eToro\u2019s position in the United States, one of the markets where the company has been trying to expand more aggressively.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">eToro first launched its U.S. platform in 2019, although Europe and the United Kingdom have historically remained more important parts of its business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TradeZero could help eToro accelerate its U.S. strategy by bringing in additional brokerage technology, active traders, and specialized trading services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Founded in 2015, TradeZero focuses heavily on frequent and professional-style traders.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Its platforms provide access to stocks and options, extended-hours trading, short-selling tools, market scanners, and other services aimed at active market participants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">eToro co-founder and CEO Yoni Assia described the acquisition as an important step in expanding the company\u2019s U.S. operations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He said combining eToro\u2019s existing platform with TradeZero\u2019s infrastructure could also help the company launch new products for American customers more quickly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">eToro to pay cash and shares for TradeZero<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Under the proposed transaction, eToro will use a combination of cash and newly issued shares to acquire TradeZero.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The total consideration could reach <strong>$231 million<\/strong>, depending on customary purchase-price adjustments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">eToro may issue up to <strong>2.5 million new Class A shares<\/strong> as part of the transaction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company expects the acquisition to increase its adjusted earnings per share during the first year following completion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TradeZero generated approximately <strong>$80 million in revenue<\/strong> during the 12 months ended June 30, 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brokerage also reported an <strong>81% gross margin<\/strong>, highlighting the relatively strong profitability of its business model.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jefferies is acting as eToro\u2019s exclusive financial adviser on the deal, while Simpson Thacher &amp; Bartlett is serving as lead legal counsel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J.P. Morgan Securities is advising TradeZero, with Choate, Hall &amp; Stewart acting as its lead legal adviser.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">eToro beats second-quarter earnings expectations<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The acquisition announcement came alongside eToro\u2019s second-quarter financial results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The trading platform reported adjusted earnings of <strong>$0.68 per share<\/strong>, above the $0.61 expected by analysts surveyed by LSEG.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Net trading income from equities, commodities, and currencies increased <strong>24% year over year to $141.6 million<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Equities were the main driver of that growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The figures suggest that some customers are becoming more active in traditional markets even as crypto trading weakens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">eToro also reported significant overlap between users trading different asset classes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More than 60% of users who had traded commodities during the previous two quarters also traded equities during the second quarter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chief Financial Officer Meron Shani said that nearly nine out of ten users who shifted from commodities into equities had previously traded cryptocurrencies on eToro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That shows many of the platform\u2019s customers are not limited to one market and regularly move between crypto, equities, commodities, and other assets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Crypto trading on eToro drops sharply<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While eToro\u2019s equities business performed well, crypto activity continued to weaken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company reported approximately <strong>$1.59 billion in total revenue<\/strong> during the second quarter, down from around $2 billion in the same period of 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crypto-related revenue fell to roughly <strong>$1.34 billion<\/strong>, compared with about $1.9 billion a year earlier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That represents a decline of around 30%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, eToro\u2019s crypto revenue figures require some context.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company reports cryptoasset revenue on a gross basis, meaning the amount includes the value of cryptocurrencies purchased to complete customer transactions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a result, much of that revenue is offset by the cost of obtaining those crypto assets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crypto-related cost of revenue reached around <strong>$1.35 billion<\/strong> during the quarter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Net income attributed specifically to crypto assets was much smaller at approximately <strong>$19.7 million<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By comparison, eToro\u2019s overall net income reached <strong>$53.4 million<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">July crypto trades fall 73% year over year<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The slowdown became even more noticeable in July.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">eToro recorded around <strong>1.4 million cryptocurrency trades<\/strong> during the month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That was approximately <strong>73% lower than the same period a year earlier<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The amount of money invested in crypto also declined by around <strong>50%<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The trend had already started earlier in the year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In April, crypto trades were down around 32% year over year to approximately 2 million transactions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The average amount invested in each crypto trade had also declined 22% to $207.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crypto profits were weaker during the first quarter as well.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crypto-related profit dropped to around <strong>$13 million<\/strong>, compared with approximately $46 million during the first quarter of 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite the weakness in digital assets, eToro continued to grow in other areas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company reported around <strong>$17 billion in assets under administration<\/strong> at the end of March, up 15% year over year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Funded accounts increased 12% to approximately <strong>4.02 million<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By April, assets under administration had climbed further to roughly <strong>$18.7 billion<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">eToro continues investing in crypto despite lower activity<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The decline in trading has not caused eToro to step away from cryptocurrency.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, the company continues to invest in digital asset products, custody infrastructure, and onchain technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On April 30, eToro completed its acquisition of Zengo, a self-custodial cryptocurrency wallet provider.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zengo uses multi-party computation technology rather than relying on traditional crypto seed phrases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">eToro has said the acquisition will help connect its traditional financial services with blockchain-based infrastructure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company has also expanded its regulated crypto operations in the United States.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Earlier this year, eToro activated its New York BitLicense, allowing it to offer cryptocurrency trading to customers in the state.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Globally, eToro has expanded its crypto offering to more than 150 assets, while U.S. customers have access to more than 100 digital assets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">eToro backs decentralized derivatives platform Extended<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">eToro has also continued investing in decentralized finance infrastructure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In July, the company led a <strong>$12.5 million strategic investment<\/strong> in decentralized perpetual futures platform Extended.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jump Crypto also participated in the funding round.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Extended focuses on perpetual futures trading through self-custodial infrastructure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The platform uses StarkWare\u2019s StarkEx technology and opened trading to the wider public in late 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The investment also included a partnership between Extended and Zengo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The companies plan to explore ways of giving users access to financial markets through onchain trading infrastructure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The move shows that eToro still sees long-term potential in blockchain-based financial services even as short-term crypto trading volumes fall.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">eToro pushes tokenized stocks onto blockchain networks<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">eToro\u2019s digital asset strategy also extends beyond cryptocurrencies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company has been working on bringing traditional financial products onto blockchain networks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In July 2025, eToro announced plans to introduce tokenized versions of U.S.-listed stocks on Ethereum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company also planned to offer 24\/5 trading for around 100 U.S. stocks and exchange-traded funds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Under the proposed model, users would be able to move supported stock tokens onto Ethereum and later redeem them against underlying positions held through eToro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The initiative aims to combine traditional securities with blockchain-based settlement and ownership infrastructure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">eToro has been exploring tokenization for several years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2019, the company acquired Danish tokenization business Firmo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It later introduced tokenized versions of assets such as gold, silver, and fiat currencies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company&#8217;s latest plans suggest tokenization remains an important part of its broader product strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TradeZero could strengthen eToro beyond crypto<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The TradeZero deal highlights how eToro is working to diversify its business as crypto activity weakens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than relying heavily on cryptocurrency trading, the company is expanding into active equities trading, options, tokenized securities, self-custody, and decentralized finance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TradeZero could be particularly valuable because its customer base is focused on active trading rather than long-term investing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Its extended-hours trading tools, short-selling features, and market scanners could complement eToro\u2019s existing platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The acquisition may also help eToro compete more directly with other U.S. brokerages that offer advanced trading products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, eToro continues to maintain exposure to the crypto industry through Zengo, tokenized stocks, regulated digital asset trading, and investments in decentralized platforms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">eToro balances traditional markets and blockchain growth<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The latest results show that eToro\u2019s business is becoming increasingly diversified.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crypto trading remains an important part of the platform, but user activity has declined sharply compared with 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, equities and other traditional markets are contributing more strongly to trading income.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The planned acquisition of TradeZero could accelerate that shift by giving eToro greater access to active U.S. traders and more advanced brokerage infrastructure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, the company is not abandoning its blockchain strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Its investments in self-custody, decentralized trading, tokenized stocks, and regulated crypto services suggest that eToro still expects digital assets to play an important role in its long-term growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For now, however, the TradeZero deal shows that expanding traditional brokerage services in the United States has become an increasingly important part of eToro\u2019s strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>eToro has agreed to acquire U.S.-focused brokerage TradeZero in a deal worth up to $231 million as the trading platform looks to strengthen its presence in the American market. The acquisition comes at a time when eToro is seeing a sharp slowdown in cryptocurrency trading activity. While the company continues to invest in digital assets&#8230;<\/p>\n","protected":false},"author":3,"featured_media":15967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63,70],"tags":[2296,109],"class_list":["post-15970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crypto-news","category-finance","tag-etoro","tag-tokenization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eToro to acquire TradeZero for up to $231M as crypto trading declines - Crypto News<\/title>\n<meta name=\"description\" content=\"eToro will acquire TradeZero for up to $231M as U.S. expansion accelerates, while crypto trades fall 73% year over year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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